How to win friends and influence juries when you're the new kid in town.
Branding and web design for a startup law firm specializing in personal injury and renters' rights.
WIthout a long track record of success to stand on, it can be tough for a new law firm to gain the trust of potential clients. Especially in such a competitive industry, where you're up against brands with decades of wins under their belts.
I hoped to establish trust and credibility by toeing the line of professionalism,while avoiding the cookie-cutter and template-heavy branding of many of their competitors. By sprinkling in some charm and a touch of appropriate humor, PRIMM and their attorneys could appear confident, despite being such a young firm.
If you have any feedback, pointers, suggestions for improvements, etc., I'm all ears! Feel free to discuss this project or anything else you've seen on this site.