Stabler Freelance

Stand out from the crowd with unique branding that tells your story and adheres to your mission.

A strong brand means instant recognition by potential clients, setting you apart from the competition. Every interaction you have with a client should feel like it's coming from the same place, visually and emotionally, and a good brand will tell the story of your company. From your logo design, to business card design and brochures, to email campaigns and mailers, everything a client sees related to your business should reflect your core values and mission statement.

To start a branding project, click the button below to open the Project Builder. If you would prefer to speak with me in real-time, feel free to call me after 6 pm on weekdays and any time on weekends.

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Examples of corporate identities I've developed for small businesses around North Georgia.

Mold Law Group

The brand for Mold Law Group is sophisticated and smart, often with hand-drawn illustrations to add some excitement and keep the brand from being too stiff. The greens are meant to represent mold, and the pale yellow is representative of legal documents or parchment.

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A booklet design for Mold Law Group showing a spread of a woman testifying in court.

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On Point Medical

Square pixels dance across the compositions, alluding to the fact that these medical tests can be ordered digitally without a doctor's order.

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Mold Test

The challenge with this brand was finding a way to make something as ugly as mold visually appealing. I didn't want to turn away potential clients. The brand includes a combination of clean imagery on white backgrounds and red and maroon icons and illustrations.

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BioCide Remediation

BioCide Remediation's brand is clean and sterile, with splashes of water here and there. Because BioCide Remediation is the application arm of BioCide Labs, we wanted the brands to be similar, with only slight differences.

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The four steps I take for every branding project.

1. Determine the target audience

This means doing research to determine who will be most likely to be interested in what you're selling. It includes things like age, location, what they value, their profession, marital status, gender, etc. Knowing this helps to determine in what direction you need to take your brand.

2. Research the competition

It's hard to stand out from your competition if you don't know what they are doing. This analysis can help you determine where your shortcomings are and how to overcome them. It also allows you to play to your strengths.

3. Define your company's personality

After the research done in the previous two steps, we can begin to make decisions about your brand's personality. This can include answering questions like, "is my brand sincere (down-to-earth), sophisticated (luxurious, high-end), or exciting (lively, daring)?"

4. Develop the brand's visual language

This is the fun part. This is where we decide what colors evoke the right emotions in the target audience, what design aesthetic will best relate to them, and how best to execute this visual language. This is the step where we will develop a logo and decide what other visual assets are needed for your brand.

Start Your Project

Branding.

Stand out from the crowd with unique branding that tells your story and adheres to your mission.

Examples of corporate identities I've developed for small businesses around North Georgia.

Mold Law Group

On Point Medical

Mold Test

BioCide Remediation

The four steps I take for every branding project.

1. Determine the target audience

2. Research the competition

3. Define your company's personality

4. Develop the brand's visual language

Ready to begin your journey to a bigger, better business?

Tell me about it.

Branding.

Stand out from the crowd with unique branding that tells your story and adheres to your mission.

Examples of corporate identities I've developed for small businesses around North Georgia.

Mold Law Group

On Point Medical

Mold Test

BioCide Remediation

The four steps I take for every branding project.

1. Determine the target audience

2. Research the competition

3. Define your company's personality

4. Develop the brand's visual language

Ready to begin your journey to a bigger, better business?